FIFA Brand - Our commitment
OUR PROMISE
For the Game. For the World.
The world is a place rich in natural beauty and
cultural diversity, but also one where many are still deprived of their basic
rights. FIFA now has an even greater responsibility to reach out and touch the
world, using football as a symbol of hope and integration.
Only with the unwavering dedication of every FIFA
team member, every member association and every business partner can football in
all its forms contribute to achieving FIFA's goals at a high level by protecting
standards, encouraging competition and promoting solidarity in the world
game.
For the Game. For the World.
OUR MISSION
'Develop the game, touch the world, build a
better future'.
Played by millions around the world, football is the
heart and soul of FIFA and as the guardian of this most cherished game, we have
a great responsibility. This responsibility does not end with organising the
FIFA World Cup™ and the various other world cup competitions; it extends to
safeguarding the Laws of the Game, developing the game around the world and to
bringing hope to those less privileged. This is what we believe is the very
essence of fair play and solidarity.
We see it as our mission to contribute towards
building a better future for the world by using the power and popularity of
football. This mission gives meaning and direction to each and every activity
that FIFA is involved in - football being an integrated part of our society.
OUR APPROACH
Develop the game. Improve the game
of football constantly and promote it globally in the light of its unifying,
educational, cultural and humanitarian values, particularly through youth and
development programmes. Football development means investing in people and
society at large. Football is a school of life.
Touch the world. Take world-class
football action and passion at all levels to every corner of the planet through
our 208 member associations. The broad range of competitions shows the many
faces of football, spearheaded by the FIFA World Cup™.
Build a better future. Football is
no longer considered merely a global sport, but also as unifying force whose
virtues can make an important contribution to society. We use the power of
football as a tool for social and human development, by strengthening the work
of dozens of initiatives around the globe to support local communities in the
areas of peacebuilding, health, social integration, education and more.
WHAT WE STAND FOR
Our core values of authenticity, unity, performance
and integrity are at the very heart of who we are.
Authenticity. We believe that
football must remain a simple, beautiful game played by, enjoyed by and touching
the lives of all people far and wide
Unity. We believe it is FIFA´s
responsibility to foster unity within the football world and to use football to
promote solidarity, regardless of gender, ethnic background, faith or
culture
Performance. We believe that FIFA
must strive to deliver football of the highest quality and as the best possible
experience, be it as a player, as a spectacle, or as a major cultural and social
enabler throughout the world
Integrity. We believe that, just as
the game itself, FIFA must be a model of fair play, tolerance, sportsmanship and
transparency
A CHANCE AND A CHALLENGE
'For the Game. For the World' reflects the core
element of our mission and represents both a chance and a challenge: a chance
for us to contribute to making a difference to people´s lives, and a challenge
to balance this social element with our traditional competence of overseeing the
rules of the game and organising world-class competitions.
"We see it as our duty to take on the social
responsibility that comes hand in hand with our position at the helm of the
world's most loved sport.
Join us in uniting forces to develop the game, touch
the world and build a better future!"
Joseph S. Blatter
No comments:
Post a Comment